What value do you place on style?

“Yes it’s only a grab rail but waking up everyday seeing that sterile clinical rail in a home that should provide comfort and positivity, it sets the depressive mindset from the moment you wake up and enter the bathroom.”

Traditional bathroom Grab Rails signify the utilitarian approach taken to Aged Care and Disability. The focus being injury and disease treatment and prevention, while well-being is compromised.

For many elderly a clinical grab rail conveys; loss of freedom, loss of personality, loss of mind. With the industry under scrutiny diversion from the old standard is now recognised and necessary. This standard with no consideration for style or well-being has created the clinical environment of current aged care.

Simple and clever innovations to product and interior design can quickly transform environments. Flexibility in design allows customer choice, this along with understanding customers desires can be all it takes to recast a mindset.